Sports Marketing Services

Connect your brand with the passion and excitement of sports.

What is Sports Marketing?

Sports Marketing is a powerful strategy that leverages the immense passion, loyalty, and engagement of sports fans to build a brand. It involves associating your business with a team, athlete, league, or sporting event to gain visibility and credibility. At Shivora Ventures, we build campaigns that connect you directly with this dedicated audience.

Our Sports Marketing Services

Team & League Sponsorships

Place your logo on team jerseys, stadium banners, and official league materials for mass visibility.

Athlete Endorsements

Partner with trusted athletes to act as your brand ambassador, leveraging their authority and reach.

Broadcast Sponsorship

Become the official sponsor of a game broadcast, with your brand featured during live play-by-plays.

Event Activations

Engage fans directly at the game with on-ground booths, fan zones, contests, and branded experiences.

Licensing Rights

Secure the official rights to use team or league logos and branding in your own marketing materials.

E-Sports & Gaming

Tap into the fastest-growing sports market by sponsoring E-sports teams, players, and tournaments.

Our Sports Partnership Process

1

Strategy & Alignment

We analyze your brand values and target demographics to identify the perfect sport, team, or athlete that aligns with your message.

2

Partnership & Negotiation

Our team handles all outreach, negotiations, and complex contract details to secure the best possible partnership rights for your budget.

3

Campaign Activation

We design the campaign from top to bottom, from jersey patch creative and stadium banners to digital tie-ins and fan giveaways.

4

Measurement & Reporting

We track key metrics like media value, brand lift, social media mentions, and leads generated to provide a clear report on your ROI.

Sports Marketing FAQs

What is the difference between sponsorship and endorsement?

A Sponsorship is when a brand provides financial support to a team or event in return for visibility (e.g., your logo on a jersey or stadium wall). An Endorsement is when a brand partners with an individual athlete to act as a spokesperson and personally vouch for the brand or product.

Is sports marketing only for big brands with huge budgets?

Not at all. While sponsoring a national team is expensive, there are highly effective options for all budgets. This includes sponsoring local community teams, niche sporting events (like marathons or college festivals), or partnering with individual micro-influencer athletes in a specific sport.

How do you measure the ROI of a team sponsorship?

We measure ROI in several ways: 1) Media Value: Calculating the cost of equivalent advertising time for every second your logo is on screen. 2) Brand Lift: Using surveys to measure the increase in brand awareness and positive sentiment among the fanbase. 3) Direct Conversions: Tracking leads from promo codes or website traffic specifically associated with the sponsorship.

Do you also handle E-sports sponsorships?

Yes. E-sports is one of the largest and most engaged markets in sports today. We facilitate partnerships with E-sports teams, individual gamers, and major online tournaments on platforms like Twitch and YouTube, connecting your brand with a digitally-native and highly loyal audience.

Ready to Get Your Brand in the Game?

Get in touch with our Media Expert for free