Take your brand public with high-impact, out-of-home campaigns.
Out-of-Home (OOH) advertising refers to any visual ad media found outside of your home. It's designed to capture the attention of people while they are on the move or in public spaces. At Shivora Ventures, we manage the two primary categories of OOH: Static Outdoor (like billboards) and Transit Advertising (like ads on buses or trains).
Large-format ads build brand fame and are seen by thousands of people every single day.
Target specific zip codes, neighborhoods, highways, or commuter routes like no other medium.
Unlike digital ads, billboards and transit ads work for your brand around the clock, day and night.
A physical presence in the real world gives your brand a sense of legitimacy and establishment.
Your ad moves with the audience, capturing the valuable attention of daily commuters.
OOH ads are part of the landscape. They cannot be skipped, blocked, or closed by the viewer.
Targeting key locations with unmissable, large-format creative.
Taking your brand on the move, covering entire cities and routes.
We analyze traffic data and commuter patterns to identify the perfect billboards, bus routes, or metro lines to reach your audience.
Our team designs bold, clear, and high-impact creative (usually 7 words or less) that can be understood in a matter of seconds.
We leverage our extensive network of media owners to secure the best locations at the most competitive rates for your campaign.
We manage the high-quality printing, installation, and launch, providing you with proof-of-posting photos and monitoring the campaign.
DOOH refers to digital screens, like those found in Times Square, in shopping malls, or at digital bus shelters. The advantage of DOOH is that ads can be updated remotely in real-time, can play video, and can even be programmatic (triggered by weather, time of day, or events).
Neither is "better"—they serve different goals. **Outdoor** (like a billboard) is excellent for building brand fame, dominating a specific location, and giving directions. **Transit** (like a bus wrap) is excellent for high-frequency exposure and covering a very wide geographic area as it moves through different neighborhoods.
OOH is typically measured in "Impressions," often based on traffic counts (for billboards) or ridership data (for transit) provided by authorities and media owners. For digital campaigns (DOOH), we can sometimes get even more detailed data.
Yes. That is the primary strength of OOH. You can hand-pick a single billboard on a specific highway exit, or you can buy ad space on all buses that run a particular route. This makes it a perfect tool for local businesses or for targeting specific commuter patterns.
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