Connect with your audience through the power of sound.
Radio advertising is a powerful and proven method of marketing that uses audio advertisements broadcast over radio waves to reach a wide audience. It allows businesses to speak directly to listeners in their homes, cars, and workplaces. At Shivora Ventures, we specialize in creating compelling radio campaigns that capture attention, build brand awareness, and drive results.
Radio reaches millions of listeners daily, offering massive reach in specific geographic markets.
Stations have loyal listeners. We target your ad based on demographics, interests, and formats.
Compared to other traditional media, radio offers a lower cost per thousand listeners (CPM).
Listeners hear your message multiple times, reinforcing your brand and call to action.
Reach people during their commute ("drive time"), when they are a captive audience away from screens.
Using just sound ("theater of the mind"), we create memorable jingles and creative spots.
We start by defining your goals, identifying your target audience, and researching the best stations and time slots to reach them.
Our team writes compelling scripts, sources professional voice talent, and produces high-quality jingles and audio spots that cut through the noise.
Leveraging our industry relationships, we negotiate the best rates and strategically book your ad slots for maximum frequency and impact.
Your campaign goes live. We monitor its performance, track relevant metrics (like website visits or call-ins), and provide you with detailed reports.
The most common radio ad lengths are 30 and 60 seconds. However, 15-second ads can also be effective for building frequency and brand recognition, while longer-form "infomercials" can also be used. We will recommend the best length based on your creative message and budget.
We choose stations based on your target audience. Every station has a detailed demographic profile (age, gender, income, interests) of its core listeners. We match this profile to your ideal customer and select the stations that provide the most efficient reach.
"Drive time" refers to the morning (approx. 6 AM - 10 AM) and afternoon (approx. 3 PM - 7 PM) periods when listeners are commuting in their cars. This is typically the most expensive and effective time to advertise because it offers the largest captive audience.
Costs vary dramatically based on the city, the station's popularity, the time of day (drive time is most expensive), and the number of ads you buy. We work with budgets of all sizes to create effective campaigns, whether on a large national station or a local community channel.
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